"Man and Dog" Brings Home the Annie Award for Best Animated Advertisement
At this Sunday's Super Bowl, it became clear that "dog-vertising" is alive and well. Sure, cats keep popping up, but if there's a single universal truth to advertising that everyone in this business knows: people love dogs.
One night before the Super Bowl, at the the 43rd Annual Annie Awards, where Psyop was nominated for Best Animated Advertisement of the year, we demonstrated our own dog-friendly expertise.
Guess what: We won! And the spot that won it all? The best animated commercial of the past year, decided by International Animated Film Association? It was none other than Coca-Cola "Man & Dog."
If you still haven't seen it, here is the winner: