For the 2018 holiday season, Psyop collaborated closely with Argonaut and Cricket to bring their beloved characters out of the animated world and into the real one in an integrated campaign spanning a 3-minute Blockbuster style film and the first MR/real-time animation live streaming event… with a celebrity cameo to boot.

Using Intera/MOCAP suits and face tracking technology, the simulcast got nearly half a million views on Facebook and over 4 million views on Twitter giving fans a new way to connect with the CG brand ambassadors. 

To further extend this campaign, Psyop was invited by by Cricket’s OOH agency, Shareability, to use their real-time team in a responsive OOH billboard activation where holiday shoppers could talk, direct and interact with Rosie, making a traditionally passive medium - the billboard - larger than life.