"We fell in love with this project from the very moment we saw it. Come on, a carrot who wants to meet Santa... What’s not to like? We knew that this was a spot for a grocery store so we weren’t going to be able just to stay focused on the carrot. We had to show the big Christmas spread and have as much appetizing food photography as possible. Ideally you want every shot to do one thing perfectly, we didn’t have that luxury. In nearly every shot we need to tell the story and showcase the food. That being said we couldn’t be more thrilled with the way it came out. Our goal with everything we direct is get the viewers to feel something. Not exactly an easy thing to do inside sixty seconds. In any case, hopefully people will come away feeling some Christmas spirit."
- Directors Kylie Matulick & Todd Mueller