Psyop traveled back to the beginning with Milk Productions in this spot for Burt’s Bees, telling the tale of the skincare line’s inception.
The camera follows a honey bee as the story of how Burt’s Bees founders Roxanne Quimby and Burt Shavitz first met is revealed. Psyop told the the inadvertent success story by crafting worlds of stop motion filled with dynamic illustrations in warm environments, showing how Burt’s slow yet consistent expansion attracted passionate fans around the world.
“We wanted to connect with both the health and beauty sleuths as well as those who don’t know the brand. Psyop established a wholesome, handmade feeling throughout the spot encouraging all viewers to seek products of substance with enduring and healthy values, like Burt’s. Growth wasn’t their end goal. It’s a byproduct of how they do business. Burt’s Bees’ ongoing commitment to the greater good has resulted in consistently attracting passionate fans from around the world. And Psyop was thrilled to be a part of telling that story.”
- Director Georgia Tribuiani.
A raw and earthy spot, “Brand History” is a visual journey that shows viewers how the company has expanded over the years and broadened their product line, all the while holding fast to their down-to-earth core values.