"A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking,"
- Andy Warhol
The Superbowl - a sacred day in America where people from all walks of life across America can be counted on to participate simultaneously one activity: consuming junk food while discussing commercials. Somewhere in between, they also watch large, grown men jump on top of one another in pursuit of a small, ovoid ball. U.S.A! U.S.A!
For Superbowl LIII, directors Todd & Kylie and Trevor Conrad collaborated with Sun Creature to bring to life a strong message of community for Coca-Cola. Knowing they needed to create a universe of eclectic, hand-crafted characters, Sun Creature immediately assembled a global team of artists, creating over 100 pages of designs in an intense art exploratory. Furry, geometric, humanoid, awww-worthy canines - Sun Creature designed, re-designed and re-re-designed hundreds of characters until 40 emerged that truly embodied the spirit joyful diversity.
The message of the film was simple and powerful—it was a call for acceptance and a sense of community which is always a good thing to be reminded of.
- Kylie Matiluck, director