Psyop Directors Marco + Marie take viewers on a sweeping journey through history, space and time. Working with advertising partner Ogilvy & Mather, the film is a gorgeous take on the butterfly effect set off by the first planting of a seed and showing the impact of farming from nourishing the masses to propelling progress across industries.
Built with exquisite detail in CG, the directors took heavy inspiration from photography and brought rich colorful vistas and humanistic portraits into their world of perpetual movement and evolving transitions. They filled that world with hundreds of a characters from not only different cultures but time periods.
From the first story beat of the seed being planted, the visual narrative fluidly transforms and shifts taking the viewer across cultures, continents, from the beginning of time to the modern day - a visual conceptual conceit that pays off the tagline - Keep Growing.