Psyop was tasked to design and animate playful characters who would inspire teens to battle the dull grown-up world, and in doing so, to invent an imaginative universe that would have broad global appeal and could easily be adapted for international markets.

We worked in tandem with Coke’s ad partner, Ogilvy & Mather, to completely re-imagine the Fanta brand image. When the first animated spot turned into a giant hit, we expanded the universe of Fanta-themed entertainment to include over two dozen more spots, a mobile game, and an interactive graphic novel, all of which grew into an over 7 year long running campaign racking up hundreds of millions of views online.