“Something a Little Bit Good” takes place between two worlds — a mundane grocery store and an enchanted animal kingdom. Every time a Fly Buys points card is swiped at the checkout counter, the scenery transitions from the drab market setting to a fantasy jungle populated by whimsical, photoreal animals.

Making it an utmost goal that each animal had its own personality while building a world that’s tangible to viewers, Psyop shot the live action portion in New Zealand and then directed 3D animation throughout the spot.