"Bye Bye Builder is maybe the saddest Clash spot we've done, but I think it's also one of my new favorites. I fell in love with the simplicity of this script immediately and our team here really brought it home. With such a simple story, it really allows the viewer to feel for the Builderand get lost in all the great little details we brought to this spot. There were a lot of newchallenges like asking the Anim team to emote with only one facial expression. When destruction and explosions become hero moments, you really push your team to get every pebble and stone to fall right. Modeling an entire miniature clash set, only to be destroyed... the team on this really put their best foot forward and I think it really showed."