When it comes to dream briefs, Travel Oregon hit pretty much checked all the boxes for Sun Creature and Psyop directors Todd & Kylie - an epically beautiful film that harkened to the golden days of Disney and Japanese animation. It also presented a formidable challenge - how do you make such an iconic visual language your own?

Treating the project like the development of a feature film, Sun Creature assembled a team of accomplished painters alongside commercial artists to bring the distinctive hand-painted style of this animation genre into a digital pipeline. The team tirelessly explored and iterating on color, mood, characters, movement and environment until they created a distinct palette to give voice to Travel Oregon. 

When the campaign was renewed for a second year, Todd & Kylie with Sun Creature, challenged themselves to make every moment, in every scene pulse with life. With scenes like the cloud giants taking up to 200 hours of meticulous animation, Sun Creature pushed even their own creative limits with an even more fantastical cast of colorful characters and detailed environments. Hello again sky whales! 

View Case Study