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In this world, tasting is believing.
Psyop took a walk on the wild side and ventured into Chobani Flavor Country, exploring the exotic flavor characteristics of yogurt like never before. In two documentary-style animations, viewers are taken on a mission to discover the true essence of Chobani, where indulgence is the law of the land and pure ingredients reign supreme.
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“As director, it was very important that we illustrated these stories from the animal’s perspective but in a way that stayed true to the fruits’ qualities. We wanted to produce really vibrant images and push the boundaries of what was expected for the brand. It was a really exciting adventure for all parties.”
–Director Borja Peña Gorostegui
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The design team crafted lush, hand painted environments for both films, always with the Flavor’s unique lifestyles in mind. Ambient acoustics from Q Department helped augment the Attenborough inspired voice over and the overall tone of the spots, bringing the piece to life.
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