Directed by Marie Hyon and made in collaboration with Adobe and 72 & Sunny, “Where I’m From” looks at what it means when members of the Asian American and Pacific Islander (AAPI) community are asked the question, “Where are you from?” while distilling images the artists have made using Adobe. 

The spot features eight different Adobe artists who share their personal stories and experience through their artwork:  Rebecca Hsu, Nishat Akhtar, Hanna Lee Joshi, Meiko Arquillos, Jiaqi Wang, Shxpir Huang, Don Muna, and Shyama Golden. Psyop co-founder, Marie Hyon, directs the spot and serves as the “ninth artist,” fusing her award-winning creativity and renowned vision with her lived experience as a member of the AAPI community. 

“People have stories that you can’t see on the surface, and so I hope ‘Where I’m From’ drives viewers to have empathy and awareness when interacting with people who are different from themselves,” said Hyon. “The artists featured in this project are just a small snapshot of the creative community hoping to inspire cultural change through their work, and I am thrilled to be able to help champion their stories.”