Aldi A Christmas Carrot: A Tale by Charles Chickens

If there’s a character you should root for this holiday season, it’s the award-winning Kevin the Carrot who is back and better than ever with Aldi UK. Six years on, and everyone’s favorite festive vegetable is still as fresh as when he first appeared on our screens. ‘A Christmas Carrot: A Tale by Charles Chickens’ is the latest installment in heart-warming journeys Kevin has embarked on for the better part of the last decade. In the film brought to life by Psyop founders/directors Todd and Kylie, along with Psyop co-director Kyle Cassidy, through McCann UK, Kevin teaches Ebanana Scrooge, and us all, about the true spirit of Christmas. 

“We fell in love with this project from the very moment we saw it. Come on, a carrot who wants to meet Santa… What’s not to like? Our goal with everything we direct is to get the viewers to feel something. Not exactly an easy thing to do inside sixty seconds. In any case, hopefully people will come away feeling some Christmas spirit.”

-Todd + Kylie, Directors