Nike Dirk Nowitzki: The Maverick

As Dirk Nowitzki’s career comes to a close, W+K Amsterdam and Nike approached Wizz’s CRCR to retell the incredible story of his career in the legendary form it deserves. After 21 years in the NBA, Dirk has changed the game forever. He is the league’s highest-scoring European, the first big man to shoot threes and the original stretch four – in short, a legend. So the team decided to tell his story the way epic legends have been told for thousands of years: with a book.

To spread the story even further, they turned the book into an online film, transforming the illustrations into moving animations, and getting one of Dirk’s best friends – NBA legend Steve Nash – to narrate it.