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Overview
An exciting project for performance recovery pioneer Hyperice and global sportswear leader Nike, someform brought to life the visual campaign for the pair’s latest innovation—the Hyperboot.
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A first-of-its-kind wearable solution, the Hyperboot is designed to enhance athletic preparation and recovery by combining targeted heat therapy with Normatec dynamic air compression for the feet and ankles. Developed as a fully mobile and wearable product, it allows athletes to get game-ready faster and recover more effectively—without being tied to one location or routine—transforming how they approach warm-up and recovery, whether on the move or in between sessions. Mobile, powerful, and designed to move with the body, the Hyperboot is a breakthrough in wearable performance technology.
Nike and Hyperice—two brands deeply committed to innovation for athletes—have developed a product that blends sleek design with powerful functionality.
To support the launch, someform worked closely with Hyperice to craft a comprehensive suite of visuals that elevated the campaign across both brands’ digital platforms. From product photography and animation to 2D motion graphics and a full-fledged launch film—co-directed with the incredible team at Panoply—someform contributed to nearly every aspect of the campaign. The result is a visually rich, cohesive set of assets that helped define the campaign’s tone and reach—from behind-the-scenes storytelling to social rollouts and global product reveals.
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To enhance the overall product representation, someform also produced individual animations that bring the Hyperboot to life. These dynamic sequences blend feature showcase with artistic expression, giving Hyperice a versatile collection of assets to use across various outlets.
Building on a longstanding partnership with Hyperice—and having crafted much of the brand’s product photography over the past year—someform began by producing a series of images aligned with the visual language they have established for the brand. The focus was on emphasizing the Hyperboot’s sculptural design and technical precision, reflecting its fusion of sportswear aesthetics and medical-grade technology, echoing Nike’s iconic design language while highlighting Hyperice’s health-tech innovation.
From material textures to functional contours, the product photography highlights the key details that make the Hyperboot stand out, while maintaining a creative approach to the brand’s minimal visual language.
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A centerpiece of the campaign is the launch film. someform collaborated with the Panoply team to co-direct a visually immersive short inspired by the impressive engineering achievement of integrating Normatec technology into the Hyperboot.
In just 30 seconds, the film connects the legacy of Normatec with the reveal of the Hyperboot—a wild, abstract journey through a series of vignettes centered around the features of both products.
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In parallel, someform developed 2D motion graphics for the BehindTheScience film—carefully aligning motion, typography, and narrative to support both the storytelling and the technical explanation.
Based on design work from ID-C, someform brought the 2D graphics to life, adding intricate movement to every layer.
See the “Behind The Science” video on YouTube to view the 2D motion package in action:
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While developing the visuals for the campaign and the launch film, the team explored themes of heat, compression, and wearable technology. While staying within the established visual identity, they also experimented with alternative directions and new visual approaches.
This collaboration marks another milestone in someform’s ongoing partnership with Hyperice—an engaging, open, and forward-thinking client eager to innovate.
someform is proud to have contributed to the launch of a product that pushes performance forward and redefines what wearable technology can do.
Below is a selection of R&D material created at various stages of the project leading toward the final product.
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