Killing chickens for eggs? Cluck that! In their first ever brand campaign, the French brand Poulehouse (French for “chicken house”) aims to shake up the egg industry. They are committed to caring for its hens for their entire natural lives. Most farms dispose of hens after 18 months when their egg production starts to drop. In France alone that means up to 50 million chickens a year.
They partnered with Wizz to create a film that follows a group of resourceful hens on a farm that is not a Poulehouse who flock together to rise up against the prevailing farming practices. The entirely 3D film required 3 months of production, using a cartoon style to illustrate a dark reality while leaving a smile on your face.