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Overview
'Möbel' is a meticulously crafted hardcover publication by New Tendency, featuring synthetic photography by someform studio and graphic design by Spassky Fischer.
This 84-page catalogue delves into the creative processes that shape New Tendency’s design philosophy, offering readers an in-depth look at how ideas are transformed into tangible realities. The publication showcases not only the finished products but also the journey behind their creation.
'Möbel' documents projects and provides a behind-the-scenes perspective on the evolution of design ideas. Alongside New Tendency’s product archetypes, the artistic sceneries are accompanied by a foreword from Fabian Schöneich, which highlights the narrative and transformative power of the creative process; an interview with Prem Krishnamurthy, exploring the balance between perfection and imperfection; and an essay by Mariah Nielson, reflecting on her father JB Blunk’s holistic creative approach.
Printed on a selection of high-quality papers chosen for their visual and tactile qualities, the publication measures 240 × 320 mm. Its varnish-finished cover encloses a rich collection of essays, texts, and striking visuals.
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