)
Overview
Building on the success of their previous collaboration with Polaroid, someform reunited with the brand’s creative team for a second engagement—this time to bring the new Polaroid Now and Polaroid Now+ cameras to life.
Their goal was to craft a fresh series of visually striking product films and imagery that highlight the evolution of Polaroid’s design language while staying rooted in the brand’s iconic legacy.
Through a refined blend of elegant typography, high-fidelity 3D renders, and emotive visual storytelling, someform captured the unique personality of these cameras in a way that feels both contemporary and timeless. From meticulously staged high-end stills tailored for e-commerce and social media to more conceptual explorations of form and function, every asset was designed to elevate the product experience across multiple platforms.
)
This second collaboration reflects Polaroid’s ongoing evolution and someform’s continued partnership in shaping the visual language of the brand’s product storytelling—balancing heritage with innovation through thoughtful execution.
)
)
)
)
)
As with all their projects, someform placed significant emphasis on conducting a thorough and elaborate design development process before moving into final production. This careful approach allowed the team to explore various possibilities, refine concepts, and ensure the highest-quality outcomes.
The following images represent a selection of materials generated during this initial development phase.
)
)
)
)
)
)
)
:quality(50))
:quality(50))
:quality(50))
:quality(50))
:quality(50))
:quality(50))
:quality(50))
:quality(50))
:quality(50))
:quality(50))