Audi A5 Pure Imagination

The fine peoples at BBH London brought Mr. Munkowitz on-board to direct an extra-saucy Audi A5 Global Campaign through his lovely reps at Nexus Studios. The commercial, produced over the course of a 6 month production cycle with The Mill London, recreates the vision of a ‘super-computer’ and aims to answer the question; “What if artificial intelligence could dream?” 

Starting from what feels like the inner-core of the machine, the film takes viewers on a vivid journey, through a world of data fabric, anamorphic light spheres, graceful movement, and an alternative reality; featuring segments of continuous and fast-travelling shots to ensure that an air of intensity and excitement remains throughout the dreamscape.