Beautyrest

Sleep First Class

Tendril

Tendril was commissioned to develop a film that visualizes Beautyrest’s premium design and state-of-the-art technology. The goal was to evoke an experience of deep relaxation while describing the product’s technical components, showing how they work to deliver a first class sleep experience.

Above is an edit of our favourite moments, including some RnD that didn’t make the final cut. See the full spots here.

Working closely with the team at Badger & Winters, we wanted to present Beautyrest Black as more than a mattress. It is a luxurious experience that, through quality of sleep, touches every aspect of our lives.

To meet the various needs of web and social, the campaign was structured in modules, each centered on a key pillar of Beautyrest’s technology and craftsmanship. Only at the end, when the lights come on, do we connect the dots and discover the mattress in its physical context. Like waking from a beautiful dream.

Process