‘Stay Fabulous’ is the world’s first commercial production realised entirely by utilising virtual production, the immersive, wholly game-changing filmmaking technique pioneered by the creators of Disney+ series The Mandalorian.
Brought to life by PSYOP, well-known, long-time innovators in the commercial filmmaking world, the spot promotes the opening of Resorts World Las Vegas, a $4.3 billion, 3,500-room luxury resort in Las Vegas that’s set to open on June 24th. Creative was out of California-based Hooray Agency, features Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd, and debuted during The Academy Awards® broadcast in April 2021, capturing the attention of Entertainment Tonight among other popular news outlets.
The “virtual production” merged CGI, real-time rendering and live action to transport viewers into a new reality. Psyop leveraged their legendary design, world building prowess, and CG capabilities to build highly stylized worlds which carefully blurred the line between physical and digital, never before done in a campaign on this scale. The CG environments were projected onto LED volumes which, when combined with art directed physical sets, created an immersive hybrid world for the celebrities to react to on set, and for the entire team and clients to experience in real time when shooting.
To meet the demands of this innovative commercial production, the large technical and creative team led by PSYOP developed evolutionary workflows, allowing filmmakers to make creative changes real time during the shoot including lighting, colours and animation within the sets – all things impossible without virtual production.
