AMC Theatre Montage Campaign

As a result of our collaboration with branding agency Bailey Lauerman, AMC Theatres introduced a whole new pre-show, on-screen experience that has been entertaining patrons as much as the movies themselves.

These 16 original pre-movie vignettes — everything from theater cell phone policies to emergency exit location information — playfully convey necessary information while creating a fan base all their own. Partnering with AMC to modernize their graphics, Psyop brought the brand to life in a zippy new world that creates excitement for the audience while still conveying important theatre policy and safety information.

To do this, we designed, scripted, and produced more than two dozen story vignettes in multiple genres, including stereoscopic versions, to keep AMC moviegoers aware, informed, and engaged.