Igor + Valentine partnered with friends at Hudson Rouge to create this animated spot for Lincoln, featuring the iconic voice of Matthew McConaughey. It was a real privilege to do something a bit different for this brand, which has historically leaned on live action.
“We always try a few different things as we get into the design of a project. Some things don’t end up working because there is too much color or we need to simplify and let the moment breathe. But – they are always fun to look back on.”
-Igor + Valentine, Directors