Miller Lite Canimations

Shotopop partnered with DDB Chicago to develop a series of nine animations for Miller Lite, for the start of the NFL season. Featured teams are the Falcons, Ravens, Bills, Cowboys, Packers, Vikings, Steelers, Buccaneers, and the Titans. That’s a lot of football! They used a restricted colour palette to showcase each team’s character with scenes including a pirate swinging from the mast of a ship and a tree exploding into an unkindness of ravens. And this wouldn’t be complete without the wicked sound and music created by the team at Soundsmiths.