Lux Born This Way

More than the animated hero piece for LUX’s #IStandWithCaster campaign, Born This Way is a collective statement on how one’s craft can transmit deep emotions and generate empathy towards those fighting the odds, challenging the establishment in the name of equality, and rising above through sheer tenacity.

Produced with their sister company, Final Frontier, and created with agency Wunderman Thompson Singapore, Le Cube presents this cel-animated, action-packed, emotional piece that represents what South African Olympic gold medallist Caster Semenya stands for — fighting for your place in the world, no matter who you are.