Everybody Coinbase

Familiar, unpolished, participatory and inherently social, karaoke reframed the ad as an open invitation rather than a message being pushed at viewers.

The visuals deliberately echo the imperfect charm of old karaoke screens: CRT ghosting, slightly off-timed lyric wipes, rudimentary animation, and an intentionally “janky” aesthetic that resists modern slickness. Even the music was subtly re-recorded to match the imperfect, communal sound of karaoke rather than a pristine studio track.

The in-game broadcast was only one piece. 'Everybody Coinbase' extended far beyond the TV screen, scaling its karaoke invitation into the physical world. The campaign took over major public spaces, including Times Square and the Exosphere of Sphere in Las Vegas, the world’s largest LED display, turning the ad into a true cultural moment that lived simultaneously online, on television, and in real space.

The campaign behaved like an event that audiences could encounter, share, and participate in long after kickoff.

In an event like the Super Bowl which traditionally is defined by excess and loud messaging, 'Everybody Coinbase' stood out by doing less and inviting more.

The spot sparked immediate online conversation, widespread social sharing, and press coverage celebrating its originality and refusal to behave like a conventional ad. More importantly, it succeeded on its own terms as audiences didn’t just watch it, they joined in.

By prioritizing participation over persuasion, Coinbase reinforced its message that crypto, and Coinbase itself, is no longer niche, technical, or exclusive. It’s mainstream. It’s communal. And for one minute on Super Bowl Sunday, it was something the whole country could sing along to.