SKOL Drink Right, F*ck Right

The new campaign for responsible drinking from Brazilian beer SKOL (AB-Inbev) brings a edge and very realistic concept: “Drink Right, F*ck Right”. 

To get the public’s attention and build a dialogue, Wieden+Kennedy São Paulo had an insight on a subject that has never previously been mentioned in campaigns: sex. Hard-partying types with a harder fact – binge drinking and alcohol abuse in general leads to underwhelming sexual performance.

We created a non-stop animation with so many movements and elements to recreate the feeling of trying – and usually failing – to remember a crazy drunken night.  There are more elements and movements than it’s possible to handle, not least in bed.