Follow Team USA Olympian Noah Lyles as he battles against the dastardly cyber-villain Chita in an epic race to the top of Neon City.
With an animation as the centrepiece, this Adidas project also took shape as a poster, animated loops, collectible character cards, a tailor-made sprint suit for the man himself, and a series of illustrated photos.
![](https://www.psyop.com/wp-content/uploads/2022/08/header-3.png)
![](https://www.psyop.com/wp-content/uploads/2022/08/Chita-2.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/POSTER2-6.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/POSTER6-3.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/POSTER5-5.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/Bedroom_Loop_1-1.gif)
![](https://www.psyop.com/wp-content/uploads/2022/08/PLANE_LOOPv_7-1.gif)
![](https://www.psyop.com/wp-content/uploads/2022/08/x_cards_Chita-1.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/pic1-1.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/x_cards_HoodedFigure.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/pic2.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/x_cards_NOAH-2.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/pic3.jpg)
Behind the Scenes and R&D
![](https://www.psyop.com/wp-content/uploads/2022/08/003-5.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/001.gif)
![](https://www.psyop.com/wp-content/uploads/2022/08/expressions1.jpg)
![](https://www.psyop.com/wp-content/uploads/2022/08/expressions2.jpg)