Adidas Unlimited Charge

Follow Team USA Olympian Noah Lyles as he battles against the dastardly cyber-villain Chita in an epic race to the top of Neon City.

With an animation as the centrepiece, this Adidas project also took shape as a poster, animated loops, collectible character cards, a tailor-made sprint suit for the man himself, and a series of illustrated photos.

Behind the Scenes and R&D