Airbnb

Wall and Chain

Marco Spier + Marie Hyon

In May 2012, an Airbnb guest, Cathrine, told us a powerful story of a trip she took to Berlin with her father, Jörg, a Berlin Wall guard at the height of the Cold War. She wanted to show him the vibrant city Berlin had become, but it was the man they met at their Airbnb apartment that changed everything for Jörg.

AWARDS
WEBBY AWARDS – “Best Online Animation (Branded)” – People’s Choice Winner
D&AD Awards – “Animation For Film Advertising” – Graphite Pencil
ADC Awards – “Advertising, Digital & Motion” – Bronze Cube
AICP Awards – “Best Animated Advertisement” – Winner
Shorty Awards – “Multi-Platform Campaign” – Finalist

PRESS
Ad Age: How Airbnb Brought Two Berlin Wall Border Guards Back Together – Lodging Website Uses True Story to Illustrate the Power of its Brand
Mashable: Airbnb Turns a Touching Berlin Wall Anniversary Story Into Ad Campaign
Adweek: VCCP, Airbnb Animated By Cold War Memories
Campaign: World’s Talking About Wall and Chain
Brandingmag: Airbnb Breaks Down Walls While Opening Up Doors
INC: What Airbnb Can Teach You About Content Strategy
Contently: How Airbnb Is Using Content Marketing To Stay On Top